What's actually required
For an iPhone app you only need one set of screenshots: the 6.9-inch display size (or, if you don't provide those, 6.5-inch). App Store Connect scales them down for every smaller iPhone. If your app runs on iPad, you also need one set for the 13-inch iPad. Everything else is optional.
That's it. Many guides list a dozen sizes, but most of those are for developers who want pixel-perfect control on each device class.
iPhone screenshot sizes
| Display size | Accepted portrait sizes (px) | Status |
|---|---|---|
| 6.9-inch (iPhone Pro Max / Plus models) | 1320×2868, 1290×2796, 1260×2736 | Required (or 6.5") |
| 6.5-inch | 1284×2778, 1242×2688 | Required only if no 6.9" |
| 6.3-inch | 1206×2622, 1179×2556 | Optional |
| 5.5-inch (older Plus models) | 1242×2208 | Optional |
Landscape screenshots are accepted too — simply swap width and height. Pick one orientation for the whole set; mixing them looks messy in search results.
iPad screenshot sizes
| Display size | Accepted sizes (px) | Status |
|---|---|---|
| 13-inch iPad | 2064×2752 or 2048×2732 (portrait), or landscape equivalents | Required if the app supports iPad |
| Smaller iPads | Scaled from the 13-inch set | Optional |
If your iPhone app also runs on iPad in compatibility mode but you don't want to maintain iPad screenshots, consider whether you really want iPad as a supported destination in Xcode — App Store Connect will ask for them.
Format, count and upload rules
- Format: PNG or JPEG, RGB, no transparency.
- Count: 1 to 10 screenshots per display size, per localization.
- Exact pixels: uploads must match an accepted size exactly. A screenshot that's one pixel off is rejected.
- App previews (videos) are optional, up to three per size, and appear before your screenshots.
- Localization: each language can have its own screenshots. If a language has none, the primary language's set is shown.
How App Store Connect scales screenshots
When you upload the largest size, App Store Connect uses it for smaller displays in the same family. In App Store Connect's media manager you'll see the smaller sizes marked as using the larger set. You can override any size by uploading dedicated screenshots — useful if your layout looks noticeably different on smaller phones.
Screenshots that convert
Screenshots are your App Store landing page. In search results, people usually see only the first three, so those do most of the work.
- Lead with the main benefit, not the login screen. Show the moment where your app is most useful.
- Add a short caption to each screenshot — 3 to 6 words, large enough to read at thumbnail size. "Track every habit in one tap" beats a paragraph.
- Use one consistent style — same background, font and device frame across the set so it reads as a story.
- Show real UI. Apple's guideline 2.3.3 requires screenshots to show the app in use, not only title art or marketing images.
- Don't include fake ratings, prices or "#1" claims. They can lead to rejection and look untrustworthy.
- Localize captions for your biggest markets. It's one of the cheapest conversion wins available.
A fast workflow
- Run your app in the largest iPhone simulator (a 6.9-inch Pro Max model) and press ⌘S to save screenshots at full resolution.
- Open the App Store screenshot maker, add all screenshots at once and type a caption for each.
- Choose iPhone 6.9" — 1320×2868 as the export size, set your background and frame, and download the ZIP.
- If you support iPad, repeat with iPad simulator screenshots and the iPad 13" export size.
- Drag the files into App Store Connect under your app version → Previews and Screenshots.
Sources: App Store Connect Help "Screenshot specifications", App Store Review Guidelines 2.3. Last checked October 2026.
Device frames, backgrounds and captions for store screenshots.